Product Management
is More Than Just Products-
It’s About People
Great products don’t just happen—they’re built by Product Managers who balance strategy with empathy, business with humanity.
The Humanization Mindset of Product challenges the status quo, offering fresh insights, real-world lessons, and powerful strategies to help you lead with transparency, authenticity, and impact.
Whether you’re a seasoned expert or just starting out, this book will reshape how you think about product management—and your role in it.
about the author
HUMANIZATION MINDSET
Emmanuel “Manny” Wiggins is a seasoned product manager, author, and industry thought leader with a career spanning Telecommunications, Higher Education, Banking & Finance, and IT Consulting. His diverse background gives him a unique, well-rounded approach to solving complex product challenges
Manny’s passion for technology started as a gadget enthusiast, but it quickly grew into a mission—to make technology more accessible, relevant, and deeply human. This people-first mindset has shaped his career and is the driving force behind his podcast, Method & Madness of Product.
With decades of experience at the intersection of technology and human experience, Manny now shares his insights in his debut book, The Humanization Mindset of Product.
Through this work, he challenges product managers to lead with transparency, empathy, and impact—bridging the gap between great products and the people they serve.
The Humanization Mindset of Product by Emmanuel “Manny” Wiggins is based on how technology can be more human-centered, accessible, and meaningful. With experience across multiple industries, Manny shares practical theories on creating products that truly serve people.
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About the Book
Great products aren’t just built—they’re humanized.
The Humanization Mindset of Product redefines product management by putting people at the center. Written by experienced product leader Emmanuel “Manny” Wiggins, this book challenges PMs to go beyond features and KPIs, balancing business-driven strategy with a people-first approach.
Through real-world insights and lessons from his podcast, Method & Madness of Product, Manny explores transparency, authenticity, empathy, and collaboration—the key traits that help PMs build trust, drive impact, and create products that truly matter.
Whether you’re just starting or looking to sharpen your leadership, this book will transform the way you think about product management.
Join the Movement. Redefine Product Management.
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